By Lauren McSherry
May 15, 2010
The past few years have been tough for businesses specializing in home repairs and construction, but Phillip Rodriguez, who owns a window manufacturing company in Monrovia with his wife, Olga has found a way not only to be more competitive, but increase sales.
He has formed what he has dubbed “a strategic alliance” with other contractors based in the San Gabriel Valley to provide a suite of services to real estate professionals and homeowners. They call themselves ( The A Team )
Each contractor is licensed and has a different specialization in home repair and improvements, comprising painting, flooring, windows general contracting, termites and electrical systems.
“We prepackaged a group of us, so when a real estate professional has a client they can refer them to us,” Rodriguez said.
The premise behind the formation of The A Team has been to tap into the real estate community by offering services to real estate agents, investors and even first-time buyers.
“That’s the first thing people do when they buy a home, they fix it up,” Rodriguez said.
In addition, real estate agents can enlist the group’s services to fix up a house that is about to go on the market. The group also markets itself to investors who have purchased a property that needs work before it can be rented out.
Rodgriguez refers to the alliance, which is about eight months old, as “a one-stop location to get a lot of different things done.” The group’s web site refers to the contractors as being professional, fair and providing quality workmanship
There are several aspects that Rodriguez believes has made his own company, Vista Windows and Doors Mfg., appealing to customers- offering factory-direct services that translate to lower prices, and being family-owned and a local supplier. He feels that these same factors will attract customers to The A Team.
He first got the idea to pull together a group of experienced contractor through his business experiences because clients were often asking if he could provide additional services, such as painting or flooring.Marketing The A Team’s services to the real estate community came naturally to Rodriguez. Through Vista Windows and Doors Mfg., he had already worked to develop relationships with property management companies, homeowner associations, investors and Realtors.
“I take the initative to reach out to people,: he said. ” I don’t sit in my office and wait for people to call and complain that business is slow.”
Networking and building relationships have paid off. The 4-year-old company has seven employees and a 5,000-square foot manufacturing facility that includes a showroom in Monrovia.
Every year, the company manufactures approximately 5,000 windows. The company has also gradually been expanding its product line, branching out into entry doors and patio doors.
“We’re doing phenomenal,” Rodriguez said. “It’s great. We’re blessed in that way.”
For more information, go to www.TheAteamContractors.com